Traditional Marketing vs. Inbound Marketing: Old Way vs. New Way
There are lots of statistics that show Inbound Marketing as more effective and a better investment than traditional marketing. Still, a lot of businesses have a hard time changing their ways. I get it,...
View ArticleHow to Get Inbound Marketing Buy-In
As marketing director, you’ve done your research. You are certain that inbound is the best way to market your company going forward. But even after you’ve had conversations, presentations, and even...
View Article9 Inbound Stats That Will Make You Wonder Why You Haven’t Started Yet
As time goes by, more and more companies of all sizes are implementing an inbound marketing strategy. They’ve researched inbound stats like these, created their plan of attack, and embarked on a...
View ArticleResults After 12 Months of Using HubSpot
We renewed our annual contract with HubSpot. It’s been 12 months since we started using HubSpot and I liked to share our results thus far. Traffic We hit our traffic goal of 600 visits during month 9,...
View ArticleHubSpot and Ecommerce with WooCommerce and Revenue Conduit
Yes, HubSpot and Ecommerce do go together. And Revenue Conduit will get you there. To be completely honest, when I think of HubSpot users, the ones that come to mind are mainly B2B and big ticket B2C...
View ArticleWhat This College Student Loved About the HubSpot Inbound Certification
As college student, I regularly sit through four hour lectures. I take classes online and on campus, write lots of papers and participate in discussion boards, often just for the sake of getting the...
View ArticleWhat You Learn Going From Writing for College to Writing for Marketing
In third grade, I thought that if I wrote a story it would end up in every elementary school library. But it wasn’t. Luckily, I had a special teacher fulfill a little part of my dream. She went out and...
View ArticleWhy Marketing and Sales Should Team Up
Overall, a business works towards the same goal and every part of the business should work in unison. A while back, we published a blog on how to build communication between sales and marketing and...
View ArticleThe Importance of Brand Personality on Social Media
When it comes to social media, small businesses can have a leg up on larger business for many reasons. A large company can have a harder time creating and managing their brand across multiple employees...
View ArticleWhat Should I Blog About?
“What should I blog about?” is one of the most common questions we hear from people doing their own digital marketing. Blogging should be simple, yet people often do too much research to find the right...
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