3 Social Media Tools to Help Get You Started
Social media is all about participating in the conversation. Initially, managing social media will be time consuming. But if you put in the hard work early – get organized and plan ahead – managing the...
View ArticleAdapting After 6 Months of Using HubSpot
It’s been an interesting ride so far using HubSpot and we’ve learned a lot. Since our 3 month reevaluation of our own inbound marketing efforts, the highlight has been the number of organic leads that...
View ArticleSocial Media Analytics: Tools to Get You Started
Social media success lies in doing more of what works, and less of what doesn’t. So, how do you know what’s hit or miss? Take a look at your social media analytics. These numbers are more than just...
View ArticleTips for Choosing the Perfect Hashtag
Twitter and Instagram thrive on hashtags. They make searching for specific content easy, whether its a tweet, image, blog, video, or to make commentary on a specific event. But how do you go about...
View ArticleYou Need a Social Media Content Calendar. Here’s Why.
Remember those analytics tools I wrote about? Hopefully you have some statistics from your social media networks that have pointed at some posts that have performed well. Based on those numbers, now is...
View Article5 Social Media Hacks to Help You Work Smarter, Not Harder
Being on social media is all about working smarter, not harder. I’ve written about different tools for analytics, hashtags, and posting tools. Let’s look at 5 social media hacks to make your job even...
View ArticleWhat are GIFs? A Medium of Communication
GIFs (which stands for Graphics Interchange Format) have become a major way to communicate. Twitter announced in June of 2014 that GIFs are now supported by their social network. What are GIFs?...
View ArticleViral Nonprofit Marketing: 4 Types of Examples
The infamous ALS Ice Bucket Challenge of 2014 raised $115 million. This is the kind of success every nonprofit wants. If you don’t remember what the challenge was about, here’s a video you might enjoy....
View ArticleIf You Had to Stop Networking Tomorrow, Would Your Business Survive?
In a small business centric area like New Hampshire, face to face networking is a big part of starting a business. There are plenty of opportunities for anyone to get involved, attend events, and join...
View ArticleMarketing Skills and Tools to Help You Pull off Doing it Yourself
If you own a small business that doesn’t have the budget to outsource your marketing or hire someone to do it, you have to do it yourself. No questions asked. You won’t survive without it. Not having a...
View ArticleWeb Pages With Purpose: How to Create Stellar Non-Profit Landing Pages
With the online tools available today, non-profits have a lot at their fingertips that can help them create the perfect campaign. Using email marketing, social media, and blog content, there are so...
View Article10 Tips for Writing Snappy Headlines
The goal for any headline is to get people to read the next line, and then the next, and then hopefully the whole post. That conversion between the headline and the post is where you’ll find success in...
View ArticleDon’t Take It Personal– Why Email Unsubscribes Are a Good Thing
What’s the first thing you do when someone unsubscribes from your email list? Do you curse? Wonder what went wrong? Blame them for being a big ole meanie? Well, you really shouldn’t let it get to...
View ArticleHow to Build Communication Between Sales and Marketing
In order for a content marketing team to create great content, they need to understand the problems prospects are having. If marketing does not have access to the problems that the sales department...
View ArticleTraditional Marketing vs. Inbound Marketing: Old Way vs. New Way
There are lots of statistics that show Inbound Marketing as more effective and a better investment than traditional marketing. Still, a lot of businesses have a hard time changing their ways. I get it,...
View ArticleHow to Get Inbound Marketing Buy-In
As marketing director, you’ve done your research. You are certain that inbound is the best way to market your company going forward. But even after you’ve had conversations, presentations, and even...
View Article9 Inbound Stats That Will Make You Wonder Why You Haven’t Started Yet
As time goes by, more and more companies of all sizes are implementing an inbound marketing strategy. They’ve researched inbound stats like these, created their plan of attack, and embarked on a...
View ArticleResults After 12 Months of Using HubSpot
We renewed our annual contract with HubSpot. It’s been 12 months since we started using HubSpot and I liked to share our results thus far. Traffic We hit our traffic goal of 600 visits during month 9,...
View ArticleHubSpot and Ecommerce with WooCommerce and Revenue Conduit
Yes, HubSpot and Ecommerce do go together. And Revenue Conduit will get you there. To be completely honest, when I think of HubSpot users, the ones that come to mind are mainly B2B and big ticket B2C...
View ArticleWhat This College Student Loved About the HubSpot Inbound Certification
As college student, I regularly sit through four hour lectures. I take classes online and on campus, write lots of papers and participate in discussion boards, often just for the sake of getting the...
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